Why Christmas Cards Are a Terrible Idea
You have good intentions. I give you that.
Christmas being a special holiday, your desire is to take a moment to wish your customers well, to thank them for another year of patronage, and to pass along some good old eggnog-fueled merriment.
I say this every year and I’ll tell you again right now: Don’t.
If it truly is your goal to do all of the above but you also have the added hope that your card will not be one of 15 others that arrived that day, got opened, was read quickly, and discarded faster than you can say, "Jolly old St. Nick," then do something completely different...
Send a Thanksgiving card.
How many Thanksgiving cards do YOU get every year? See my point?
Thanksgiving is an All-American, non-secular holiday that is built on the foundation of, wait for it, thanks! It represents the perfect time for you to deliver the desired message. You are likely to be completely unique and who knows, maybe the customer will find it to be such a clever idea that not only do they call to acknowledge its receipt, but they ask you to remind them to have you do a Thanksgiving card mailing for them next year.
You still have time to get your Thanksgiving cards ordered and mailed in time for this year. Choose the horn of plenty or go with (my personal favorite) a Norman Rockwell Thanksgiving day theme.* Include a personal note about your family as an added bonus. Just don’t do what everyone else does. Good intentions or not, it's boring and redundant.
* And if you are ever even remotely close to Stockbridge, MA, you have GOT to visit the Norman Rockwell Museum. I have seen teenagers put their cell phones away and become completely enraptured and entertained with the story that each of his brilliant paintings tells. If standing and looking at his "Four Freedoms" collection doesn’t make you cry, you don’t have a pulse.
For further information, please visit BillFarquharson.com