Why B2B Companies Should Pay Attention to Generation Y
It might explain why your product launches haven’t been taking off they way you would like and why it has become increasingly more difficult to bring one of your products successfully to market. Perhaps you’ve missed this growing segment and are relying upon traditional strategies that have outgrown their efficacy? Perhaps it’s time to re-tool your strategic brand marketing along with your product development. Today, the two go hand-in-hand, and companies that keep them separate are going to have an increasingly difficult time staying relevant.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes e-mails, new LinkedIn connections, calls to (407) 330-7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.