Why Aren’t You Blogging?
4. Creativity breeds creativity. When you sit down to write your blog, something magical happens. When you start exercising the creative part of your brain, a whole wellspring of creative ideas just might start bubbling up. You might just come up with a brilliant new marketing plan. An idea for how to appeal to that humongous prospect might hit you like a bolt of lightning. Or, you might just sharpen your communication skills overall, and become a better listener, a stronger solver of problems. And you just might win more business.
I am a big fan of the question, “Why not...?” When I took fencing classes, and people asked me, “Why are you taking fencing classes?” I said, “Why NOT? What if Chicago came under siege by pirates? Who would be sitting pretty then? ME!”
So why not blog? What have you got to lose? Not much, just a little of your time. And what do you have to gain? New customers, new experiences, and a chance to polish up the old brain.
Give it a shot. And when you do, please tell me how I can read it, too. Cause I LOVE to read! And I especially love to read well written, creative blogs!
Join me and fellow PI blogger Bill Farquharson next Wednesday, January 26, for a Webinar on beating voicemail. Visit www.getprintsales.com to register for this and other awesome print sales related webinars. And use the coupon code GPSJanuary to save $10!
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.