Why are These Millennial-Generation Printers Smiling? – October 2014 M&A Activity

Marketing Technology

Vistaprint recently came calling on Printi, a two-year-old Brazilian startup. The company was founded by a pair of young (and now apparently very happy) entrepreneurs who met while working together as interns at Goldman Sachs. The millennial-generation buddies realized that Brazil was wide open to introduce automated web-to-print aggregation technology. They borrowed ideas from the more developed market in Europe, and modeled their company essentially as a Vistaprint look-alike.