Why After Only One Chance at a Printing Order...We Quit? -Clay Forsberg

By Clay Forsberg

How many companies out there have drawers full of quotes that never turned into live jobs. What’s being done with them? Maybe a follow-up call...maybe? Or if a call is made, is it just a message?

Here’s my holiday project for all you:

Take a few minutes away from your driving around town delivering presents and cheer to those valued clients of yours.

Go through that quote drawer, that pile of business cards, that outdated contact list on your iPhone or BlackBerry and find those prospects that made that made the effort to give you a chance, a chance to do business with them.

Give them a little cheer. Who knows, once 2011 rolls around and everyone pulls their head out of the eggnog bowl...maybe they’ll give you another chance.

For more...check out the bleedingEDGE Website and follow me on Twitter at @variable_edge.

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Business Management - Marketing/Sales

Clay Forsberg Author's page Clay's recruiting and strategic consulting efforts over the past 20 years have provided firms in the printing and communications industries the talent and perspective that has enabled them to navigate the constant change they’ve faced. His current company, the bleedingEDGE, provides digital printing firms with 1:1 marketing solutions that enable their small- and medium-sized clients to compete with larger competitors using a cooperative strategy and production model. In addition to the normal 1:1 marketing techniques of personalization and customization, the bleedingEDGE incorporates timing strategies, generational analysis and sociological factors in producing results well above the norm.

Why After Only One Chance...We Quit?