Who’s Challenging You?
Are you planning something new at the moment?
Putting new strategies into practice is always exciting. But it can be scary too. Do you know if you are on the right track or not? Are you going to achieve what you want with your new strategies? Will they be implemented smoothly?
Making new strategies can be dangerous
In my last article, I outlined why many companies get their hiring strategy wrong: they hire people like themselves. And that is exactly why new plans can go wrong as well.
A new plan needs to be tested. It needs to be challenged. If everyone at your organization has the same outlook and the same views, then who is there to look at your strategy critically?
It’s important to find a challenger
You need someone who can look at your plans critically. Someone who can suggest improvements or even an alternative path. If you do not have a challenger within your company, it is important to find one.
Who makes a good challenger? Think about using someone who comes from outside the circle of experience that you have at your company. You may have a mentor or business coach — they would be ideal. You may know other business owners or senior management in your network — they can also often work very well.
Struggling to find a challenger?
My new one-hour coach spots are an ideal chance to run something by me. I’m not a part of your company so I may see things in a different way. And I can manage all time zones!
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."