Who Are You Talking To?
Whether you’re writing a brochure or a Tweet, you need to have a good handle on who you are talking to when you broadcast a message. At first it may seem easy, you’re talking to a current customer or a prospect—but knowing your audience goes much deeper than that. In order to define your message, you need to dig deep into the needs and problems of the people you’re talking to. Understanding who you’re speaking to and what their needs are will help you to craft an action-inspiring message. Customer personas will do just that.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.