Where Should Your Marketing Dollars Go?
At least once a week, I field client questions related to marketing spend:
- “Should we do online ads?”
- “Do you really think we need to print this brochure?”
- “What do you think about sponsoring this tradeshow?”
- “I love the video we made. What do we do with it now?”
- “How do we get more leads to visit our website and fill out a contact form?”
Fiscal resources are limited, so it helps to know what different tactics can and cannot do when budgeting. Take a look:
Of course, there are many other ways to spend marketing dollars than the 10 listed above. Savvy spenders start with the basics. As revenues grow, they increase their investment and do more.
So what is your company doing? What should you be doing? How can you move forward today?
Linda Bishop is the founder and president of Thought Transformation, a national sales and marketing consulting group helping printers and other companies achieve top-line growth through a combination of strategies, tools, training and tactics.
Her expertise includes all aspects of outbound selling and account acquisition, account retention and development, solution selling, marketing, and aligning sales processes with marketing strategies.
Before starting Thought Transformation in 2004, Linda sold commercial printing for seventeen years, working as a commission salesperson for the Atlanta division of RR Donnelley Company. She was one of the top performers in the Atlanta marketplace and had annual sales exceeding $9 million.
Linda has a BS degree in accounting from Purdue University and an MBA in marketing from Georgia State. She has written several books on sales topics, speaks nationally on sales, marketing and customer service, and has published many articles.