Where Do Pocket Folders Come From?
Pocket folders are a great way to package and present a variety of materials to your intended audience; whether it’s documents, inserts, CD/DVDs, brochures, booklets, or other items. One of the appeals of pocket folders is their ability to cost effectively enhance your brand or message, since they can be custom printed and produced fairly econimically.
It’s surprising though, how many people use, see, feel, and possess pocket folders, but have no clue how they are made! “Do you have a template?” is a common question we’re asked all the time. To the right is a diagram showing the basic layout of the print-side of a pocket folder. Click the diagram to download a PDF for you to use in whatever graphic design program you have available.
If all you wanted was the PDF, then congratulations – you’re done! BUT if you REALLY want to know more about the pieces and parts or a pocket folder, feel free to keep reading.
Anatomy of a Pocket Folder
Front & Back Panels/Covers: In a “standard” pocket folder, these each measure 9" wide and 12" tall. They are positioned side-by-side along a common folded edge called the “spine.” Occasionally, one might add a “gusset” by adding a double score-line; separating the front and back panels 1/8" or more. In these cases, you should remember that your pockets may require gussets as well. Generally speaking, the gusset of the spine should be at least the sum of the gusset for each pocket. (i.e., two 1/8" gusseted pockets would require a minimum 1/4" gusset for the spine.)
Pockets: With a 9"x 12" pocket folder, the standard pocket size is 9" wide and 4" tall. They are printed on the same side as the Front and Back Covers and fold up from the bottom. When laying out your piece, remember to rotate the artwork 180° so it will be properly oriented on the finished folder. Most die-lines for pockets include a V-notch along the middle to accommodate inserted materials, allowing the folder to properly close. The exactly position and angle of these notches can vary, so if you need "critical position" you may want to consult your print vendor.