What You Need to Know About Facebook--This Week!
According to Genie Barton, director of the Online Interest-Based Advertising Accountability Program, which is part of the Advertising Self-Regulatory Council and Council of Better Business Bureaus, "We wanted first of all to get something up. This is a pretty fast ramp-up for a new system."
Furthermore, the icon is displayed online in desktop FBX ads only because the system does not operate in the mobile environment.
Lawmakers and the FTC are increasing pressure on the ad industry to improve their approach to consumer privacy. Grace Liau, senior VP for Vivaki, commented, "We need the publishers to adopt the industry standard. . . . We cannot have everyone embrace it in their own flavor." There is still room for improvement at Facebook.
What are your latest success and challenges using Facebook for marketing? How do you feel about these latest changes and how have you adapted?