What You Decide NOT to Do Can Impact Your Strategy the Most
In developing and executing a business strategy, there are two essential decisions that get made:
- What to do, and
- What not to do.
Both impact what makes your strategy your strategy. It’s curious, really, because the real strategy is often in the things you decide not to do.
For example, perhaps your company is capable of offering 20 different services and you reason that the more you offer, the more you could sell. Sounds simple and logical, right?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.