What Type of Company Is Yours?

Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique. By the way, your competition is everyone and everywhere.

So, I challenge you to take time to think of what needs to improve within your business. How do you change your culture? Your strategy? Your brand? Your sales? Your talent? A changing industry? A new workforce? Many say they desire to be a make things happen company, but few do it. Why? You have to ask yourself that. However, always remember it is easy to sit back and play it safe.

To remain relevant in 2014 and beyond is to review your organization from top to bottom, and side to side. Yes, you need outside help to do this. From there, you can see what needs to improve. The question, then, is not if you need to do this, but if you are willing to do this. Trust me, printing companies need a fresh and objective perspective—no matter which group they fall into. I hope this post makes you reflect upon the type of business you are. Let me know how we can help you make 2014 a make things happen type of year.