What’s Your Value Proposition?

Do your customers have a good reason to continue to spend their money with you? Perhaps there was a golden age when your services were in such high demand it wasn’t necessary to ponder this question, but times have changed. Nowadays there is competition from other print and fulfillment companies working hard to keep their operations running. As technology and the Internet continuously change the world of print media and fulfillment, providers are faced with the challenge of showcasing their value in a way that motivates target markets to continue using their services. Knowing your value proposition and communicating it has never been more important, so how do you get started?