What’s Your Value Proposition?
- Improve customers’ lives
- Be worth spending money on
- Stand out from competitors
Your prospects and customers want to know how working with you will make their jobs easier. If you find your value proposition isn’t as strong as you want it to be, take a step back and evaluate everything you need to know about your target market, and the problems they face.
Be Loud and Clear
Your customers and prospects are seeing thousands of marketing messages every day. Make sure you stand out with a clear statement of the solutions you provide. Whether you’re updating Facebook or writing a circular, make sure your message shines.
Keep in mind that this is not about the hard sell, but rather repeating your value proposition to the right audience, at the right time, on a continual basis. Give your marketing messages strong call to actions, and be sure that you always remind your listeners about the benefits of working with your business.
If you want to grow your customer base and retain current jobs, it’s time to develop a clear understanding and message revolving around what you can do for them.
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.