What’s the Best Digital Color Press?

Those on the forums who do peel back the layers are either consultants like me or print providers who’ve gone through this process and know first hand where the gotchas are. Most of the sales guys on the forums (who frequently disguise themselves) blithely claim that the new NexGendigo CL8050 they’re schlepping is the only machine worth considering, while sometimes pointing out the negatives of competing devices. Price is a big deal to some sales guys on the forums, a few of whom may be better off selling used cars.

At the end of the day, though, the real question should be, “What’s the best press for your operation?” And the answer comes with an analysis of your business, where you see it going, and how a new press may be able to help you get there.