What Makes You So Special – And Do Your Customers Know?
- Extreme knowledge of typography
- Wizardry at Adobe programs like InDesign, Illustrator or Photoshop
- Photographic knowledge of all USPS rules and regulations
- You’re an avid photographer and have been for decades
- You’re a social media junkie
- You write your own blog. (That would impress me.)
- You have experience developing Websites
See where I’m going with this? These are specialties related to your SME (Subject Matter Expertise) of printing, but they’re not always obvious.
It’s important to make people aware of such competencies, even if they’re just personal passions of yours. You’ll be seen as a more valuable resource—someone who’s more dimensional and who can help customers in several ways going forward.
You can find ways to make your skills known without showboating. Don’t hide such light under a bushel, where it does you no Earthly good.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com