What Four out of Five Consumers Do Every Single Day

Want almost guaranteed connection with your audience? This is it. In spite of massive changes in how businesses do business and consumers consume, when companies are looking for the most direct pipeline to new customers, direct mail remains a solid bet. “Demand creation through advertising — acquisition advertising — remains among the most important ways that a business can grow sales,” writes Brett Hershman in The Street.  “Internet advertising has played a major role in this approach, which looks to generate interest among consumers who are not already customers. “But old-fashioned direct mail can also play a big part,” he continues. “That’s because most consumers open most of their direct mail. They consider this type of communication less intrusive than email, which often arrives in floods.” Think about your email inbox, and how often you hit delete without reading. Now consider this: A 2014 study from DNN found that 77% of consumers open and read the majority of their direct mail. And 98% of people check their physical mailboxes daily. No wonder direct mail is the second most popular form of acquisition advertising behind television, according to Hershman. For brands looking to grow their customer base, acquisition advertising that creates […]