What Does Your Job Title Say About You?
It’s hard to stand out on social media
Did you know that, at the time of writing, there are 9,593 people on LinkedIn that have the terms "print sales" or "printing sales" in their profile? That means that many of your competitors are on LinkedIn. And it also means that it’s hard to grab the attention of a potential customer.
If you are the Sales Director for XYZ Printing Company, you will sound like the majority of other people selling print on LinkedIn. Why should prospects take any notice of you or your profile? Worse still, many people in our industry don’t even mention print in their profile. How will people know that you are relevant to them?
That’s why it’s vital to have an interesting job title
Your job title should no longer be an indication of your seniority at a company. Its purpose should be to engage your prospects and customers.
Tell people more about what you can achieve for them. Mention your products, solutions and services. Be humorous. Most importantly, be memorable.
Here are some suggestions for more memorable job titles:
Notice one thing about them? All of them say, in one way or another, how they can help a customer.
Standing out is just as important offline as well as online
These suggestions don’t just apply to social media. They are equally applicable to customer meetings, networking events and trade shows. We are in a crowded world and it’s vital that you make a memorable first impression.
Your elevator pitch and your business card should make a prospect want to have a longer conversation with you.
You have less than 60 seconds to grab a prospect’s attention
Your job title is a vital part of that 60 seconds.
PS: If you’d like more information on how to use social media to create profitable sales, download my free e-guide "Ten Social Media Rules For Print Sales People." You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."