What Does Facebook Mean for Newspapers?
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kellyglass
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Having established our own Facebook page earlier this year, Affinity Express is well aware of the site’s incredible popularity. In fact, Facebook is the most visited site in the U.S., with more than 500 million users worldwide.
One of our key market segments is newspapers and multi-media publishers. We’ve been providing print and online ad production for several years and, more recently, launched social media services. The implication for our clients and prospects is that Facebook might already have more reach in the community than any other media outlet, including local newspapers. But rather than competing, Facebook can be used by newspapers as a very viable (and affordable) short-term solution to boost traffic and page views for their websites and generate new revenue from advertisers).
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