What Are You Going to Say to Your Prospects Today?
The typical print sales message I receive is dull
It is all about the printing company. It focuses on service and quality and, often, price. What’s in it for the prospect? Why should they engage with you?
How about creating a sales message that helps them and is of interest to them. Here’s a couple of examples:
Would you like to improve sales by 12%?
That’s exactly what [TOWN] based company Tasty Pizza achieved over February and March this year. They welcomed on average, an extra eight customers every day. That translated to around an extra £720 turnover per week. The best thing for them was that it involved no effort on their part!
The average exhibition stand is hard to put up
If you are the only person from your organization attending an event, you have a problem. You really only have three options. The first is to spend ages struggling with your stand, swearing at it and vowing never to go anywhere that requires an exhibition stand again. Or you can hope that there is someone friendly nearby who is prepared to spend the time helping you with the stand. Or, worst-case scenario, you can demand that someone else in your organization attends with you. None of these are ideal.
Imagine setting up your display stand without help and without hassle. Imagine starting an event without feeling stressed or worrying that you stand is about to collapse because you didn’t have someone to help you.
How do these compare with what you say to prospects every day?
One thing is for sure: An introduction like one of these is far more interesting to the right prospect than being told they can have good quality print with excellent service.
Do you want the full script for these approaches?
These are both included in my pdf book “Done For You Sales Scripts.” You also learn exactly how to follow up on conversations like this and on e-mails that use these approaches. And I include the scripts I use on social media.
You can adapt these scripts to suit your situation. And you can also adapt them so they reflect your character too. Naturally, the book comes with my cast-iron 30-day money back guarantee.
PS Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."