Wedding Marketing Trends 2013
In her blog post, Marketing Weddings to Millennials, Lien discusses how today's audience expects to hear back from companies within 24 hours. Before calling customer service to resolve issues, people now prefer to troubleshoot online first. Therefore, having an online presence is a must for wedding service providers to provide instant replies to inquiries coming through the web. How are marketers attracting these couples and combining the traditional and modern marketing tactics to reach out and sell to this audience?
Be present on the web:
Having a website does not guarantee business. You need to build a website that is an all-in-one online wedding platform. Go for a CMS system that allows you to manage your website, blog and capture leads from one central place. Showing your social presence by sharing the latest Facebook contests, pictures re-pinned on your Pinterest account and updates circulated by your followers will build enthusiasm and generate more inquiries on your site. Having analytics installed on the website will help understand your visitors' level of interest, where you lose them and how can you fill the holes in your website sales funnel.
Create an active Google Plus profile:
As I discussed in one of my previous posts, Google+ offers businesses a way to show up in the search results of potential customers by using the power of their networks. The logic is that the larger and more targeted your Google networks are, the more search results will feature your business.