Watch Out for Your Customers!
What you say: “Hi, it’s Bill. Just checking in to see if you had anything going on that I might help you out with.”
What they hear: “Hi, it’s Bill. I’m calling because I need business and it’s all about me. Me me me me me me me.”
Your intent is to stay in touch with the customer and let them know that you are thinking of them. What comes across, however, is a self-serving approach that customers hate. Still, it is important to keep in touch with every customer. After all, your competition is banging at their door. You need to remind them why they buy from you. You need to let them know that you are thinking of them.
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
