Want to Sell More to Customers? Try Surveys

Last week, FEI marketing whiz Marka showed savvy salesperson Zoot how to calculate the effectiveness of FEI’s customer loyalty program. This week, Marka talks about another way that FEI can gain more share-of-customer—customer survey outreach. Remember, fire = print.

Zoot and Marka had just finished a delicious midday snack at Grapeleaf Yogurt in the nearby Pallas Mall. As Zoot wiped a gummy bear off his lip, a Grapeleaf employee set two customer surveys down on their table.