Want More Customers? Try Strategic Cross-Selling

Last week, FEI marketing whiz Marka showed Zoot how increasing FEI’s share of customer can greatly improve the company’s bottom line. This week, Marka gives Zoot an actionable tip for selling more to customers. Remember, fire = print.

One day during FEI’s lunch break, Marka found Zoot in his office browsing on an O-puter. “This O-mazon company impresses me,” he told Marka. “Last week, I bought a case of chariot polish from them. This morning, they sent me an email offering 10 percent off a new chariot wheel!”