Volly for Service?
OK, this will take a while to roll out, and the first ones to use it are likely to be the biggest mailers and billers in the country. In fact, Broadridge, a technology services company focused on global capital markets, processes and distributes nearly 1 billion shareowner communications annually, is the first strategic partner for Volly. Others will follow, probably fairly quickly, in my estimation.
But no matter how fast the adoption curve, this is ultimately a game changer, and will be doubtless mimicked by other players. Pitney is just the first one out of the gate with such a potentially broad offering. And, as you might expect from a company that has a presence in the majority of mailhouses in the United States, Volly is said to fit with existing Pitney Bowes’ mailroom technologies so it can complement physical mail delivery processes.
What I’m wondering now is how scalable the Volly solution is, how quickly it can be integrated for a given mailer or mailing operation, how it works in conjunction with paper mail, and how Pitney plans to roll this out. I guess I better make a few calls.