Valentine's Day: Special Advertising for a Special Occasion
Red and pink have always warmed peoples' hearts on Valentine's Day. This ad has the classic look with the colors and lots of hearts.
Valentine's Day is the second busiest of the year for florists after Mother's Day. In 2012, 224 million roses were sold for the holiday, according to U.S. florists' sales statistics, and 42 percent of them were red. Advertisers rely on this strong association and many of them—especially florists—use this symbol in their designs.
Restaurants are another big advertising segment for this holiday. In fact, the Retail Advertising and Marketing Association says 34 percent of couples visit restaurants to celebrate Valentine's Day. The ad below features all the special touches needed to lure couples into making reservations for candlelit dinner dates.
This ad design with a heart-shaped pizza effectively delivers the Valentine's Day message even if you don't speak French. Regardless of whether potential customers can understand every word of the message, they quickly get what kind of store it is, what they sell and what the tie-in is with Valentine's Day.
Gift options for this year's Valentine's Day are diverse as retailers in all categories try to drive sales. We've seen everything from gift certificates to nail spas to ultra-luxurious massage chairs. A chair doesn't immediately come to mind as a romantic gift but this approach can be effective depending on the target audience, whether that is working women or mature couples.