Using Google Analytics to Track your Website Performance
Here are some questions that you could answer with this amazing tool:
- Are my users seeing the content I want them to see?
- How can I improve my page layout?
- Are my calls to action motivating or visible enough to act?
- What links are users clicking?
- Can I hold their interest for a longer period of time?
- How can I improve interaction on my website pages?
- Does browsing behavior differ among new and returning customers?
Going mobile
Keep an eye on how many visitors are using mobile devices to access your site by going to: Audience > Mobile > Overview.
This data could address important questions like:
- Do visitors coming through mobile sources hold any business value?
- Are mobile visitors able to view my website? Are they bouncing at a much higher rate than the other traffic?
- What is the purpose of my website?
- How can I improve my web design to cater to mobile visitors and help them convert?
- Is there enough traffic from mobile visitors to justify having a mobile site? Is mobile activity on my site trending upwards over time?
Make sure that you have a mobile-optimized site if the percentage of visitors is higher than 10%.
Before you go ahead with optimizing your website for mobile audience, dig deeper to determine which devices your visitors use (Audience > Mobile > Devices). Before you start making changes, you'll know whether more people are using tablets or phones and can then decide what changes will help the majority of people view your site better.
Customize Dashboard
Another time-saving tactic here is customizing the dashboard to view the reports that support your business. For example, you could decide to see your website bounce rate, conversions recorded in a particular time frame or traffic sources as soon as you log into your account. Just click on the type of report you want to see from the left column and hit "Add to Dashboard." You can then position reports on the dashboard by dragging and dropping, or deleting ones you don't want. By clicking "View Report" under the graphic, you could delve deeper into the detailed report on that topic.
