Using Design to Differentiate a Small Business

To further support the idea of quality and raise appetite appeal, I wanted to show the actual food. We shot several dishes so we could show a range. In restaurant advertising, visual appeal and taste are closely related.

I created three headlines for the ads. Apart from the one pictured, the other headlines were:

With less time and money

every meal should be special

 and

A high-end Japanese steak house

for today's budgets

All three headlines clearly support the new branding of Sakura, good Japanese food that's within everyone's budget. The exact branding that was agreed too.

Finally, I decided to center the logo just below the headline with the address and phone number directly below that across the bottom. This gave the layout balance. I chose the red font color for the address so I could use a smaller font while still having the information "pop".

This is an example of a small space newspaper campaign with a layered and effective message. The best part? The sales rep and the client loved it.

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