Using Client Databases to Develop More Strategic Offers
Last week, Marka and the FEI tribe learned how to grow FEI’s internal database for strategic marketing purposes. This week, they discuss how information on customers and prospects recorded in these databases can be used to develop strategic offers. Remember, fire = print.
One afternoon, the FEI tribe found a shirtless Zoot sitting cross-legged on the conference room table.
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
Related Content
Comments
