How Are YOU Using the Cloud?
Back in 2012, I ran a survey on how print and marketing services providers were using Cloud services. The study looked at whether or not companies in our industry had a Cloud strategy, their attitudes about using SaaS solutions, and in which areas of their business they were using SaaS solutions.
Back then, nearly two out of five people said that they had a strategy in place to specifically NOT use Cloud-based services. A quick question in a 2012 survey showed that those attitudes were shifting, but it’s time to take the pulse of the industry again. The world has changed and there are new technologies, new SaaS products, and new concerns.
I’m asking my readers to take a short (nine-question) online survey on your perceptions, attitudes and use of Cloud-based services in the printing and marketing services industry. It shouldn’t take more than five to 10 minutes to complete, and your company info will NOT be shared or used in any sort of sales or marketing effort. I will summarize the results in a future Printing Impressions blog.
This is a chance to help us all see trends in how our industry is using this emerging technology and for you to see how your opinions and use compare to your peers. As always, the results will improve with greater participation, so please take a few minutes out of your busy day to share your perspective.
Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books at http://books.cholmonco.com.