Are You Using the Channel That Managers Use to Support Purchase Decisions?
Are you a social media doubter?
Every time I talk or write about social media, I get a whole bunch of responses telling me that social media is a waste of time.
Let’s look at some recent research which shows that social media is anything but a waste of time:
- 75% of business-to-business buyers use social media to research suppliers.
- 84% of C-level/vice president executives use social media to support purchase decisions.
(Source: IDC, Sept. 2014)
What happens if a buyer is trying to find out about you and can’t find you on social media? You’re very like to miss out on winning a new client. Especially if your competitors have a good social media presence.
Do you still think social media is a waste of time?
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book Ten Common Print Selling Errors and What To Do About Them right now, You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."