Use video to add impact to your online presence
- Provide educational content
Most online viewers frequent sites, blogs and videos that share product details, useful tips, case studies, research and data analysis and recommendations. "How-to" videos are extremely successful because they not only offer great value to viewers but also provide a basis to establish trust in your business. These videos position you as an expert by showcasing your knowledge and understanding of their needs. In the video above, Cheryl Paulson very quickly establishes herself as an expert and provides good advice about how small businesses can make money with mobile apps.
- Use customer testimonials
The best way to advertise is through word-of-mouth and testimonials are the best. Hearing your customers' experiences with your helpful and attentive sales people, easy processes, innovative solutions or excellent ongoing support can create a positive opinion among prospects. The structure of a testimonial video should follow a structure that starts with the problems faced by the client before getting in touch with you, how your work impacted his business and what changes has the client experienced in his work process after they started working with you.
- Give a reason and way to get in touch
The script of video should leave visitors with a desire to know more about your business and, ideally, buy from you! That's why you should always provide a call to action. It could be a trackable URL, designated email address, discount code or unique phone number to call. This not only encourages viewers to engage with you, but also provides a tangible way to measure the results of your video.
Once you have your video, be sure to add it to your company website, as well as to your LinkedIn/Facebook profile. Apart from adding your video on YouTube, consider posting it to other sites like Dailymotion, Yahoo! videos, Hulu, Fox Network, Vimeo, etc.