Use Press Releases to Get the Word Out About New Equipment
Press Releases Help You Get the Word Out
“Now that our new equipment is up and running, the first step is to make the fire industry aware of our new capabilities,” Marka said. “The most efficient way to do so is with a well-written, properly-distributed press release. Both trade media and local business publications should be on the list to receive our release. We may also want to print and mail this release to key customers and prospects, perhaps with a personalized note that says “Thought you might be interested in hearing about this.”
“For a cost, we could also distribute this press release via an online PR distribution service,” Marka said. “When various news sites pick up our release, a whole squadron of links will be created back to the release’s source—our Website. Dozens or even hundreds of external links can be created this way. And more external links to our Website will drive better performance in search engines for us.”
Zoot put his hand to his head. “Marka, I’m getting a premonition—you have more tips for how to spread the word about new equipment installations with a sustained PR effort.”
“Boy, Zoot—have you considered joining the circus with a talent like that?”
Next week: Marka discusses another PR tactic businesses can use to help spread the word about new equipment.
Today’s FIRE! Point
Just installed a new piece of equipment? Press releases will help us spread the word to your customers. If you can get this announcement picked up by leading industry news outlets and blogs, it’ll convey an authority and sense of importance that your marketing promotions simply can’t match.
FIRE! In Action: Telehealth Services Uses PR to Grow Sales
A healthcare IT marketer used press releases as part of a strategy to generate a series of strong leads.