Use Press Releases to Get the Word Out About New Equipment

Last week, Fire Enterprises (FEI) marketing maven Marka gave savvy salesperson Zoot some tips for using video content to connect with customers. This week, Marka tells Zoot how FEI can use press releases to spread the word about new equipment. Remember, fire=print.

Marka headed down into FEI’s torch-making factory, where she found Head Foreman Dimeto telling Zoot about the newly-installed Olympia 2000 Torchmaker.