Use Multimedia to Compellingly Demonstrate Your Results Statement

Last week, Fire Enterprises (FEI) marketing maven Marka showed savvy salesperson Zoot how to craft compelling Results Statements for case studies. This week, Marka tells Zoot how they can use multimedia content to help demonstrate these Results Statements. Remember, fire = print.

“So we’ve created a killer case study using the Challenge/Solution/Results formula,” Zoot said.