
As an aside, though this old special from my childhood always gives me the warm-n-fuzzies, the messages it purveys are absolutely, positively terrible. In a nutshell, the conclusion you can draw from Rudolph is to shun, ignore and ridicule anyone who is different from you, unless they can do something for you. Santa, I'm looking your way.
I digress...it is good to see the USPS lift a finger to aid its own cause. Ancillary products and services are necessary to keep Mr. ZIP in a lifestyle he's accustomed to enjoying. I love the Postal Service and want to see it thrive, as I clutch my postage stamp albums all dewey-eyed. But the USPS is like a wild animal, and you shouldn't love a wild animal because it would tear you a new azz if it had the chance. (See the Great Exigent Rate Increase Request of 2010.)
We'll never tame the USPS beast, but if products like these holiday standards can provide some nourishment, maybe it won't be so quick to turn on us, eyes afire and mouth salivating, ready to attack your customer's mailing budget.
- Categories:
- Mailing/Fulfillment - Postal Trends
