Unrestricted Marketing Warfare - Media Convergence at Work

With unrestricted marketing warfare, the same strategy needs to be in place and introduced slowly and in measured doses. The resistance of the consumer needs to be challenged, weakened and, finally, destroyed or compromised.

The marketer needs to look at the market as not the United States, but rather the Nation of Consumption and what controls that consumption. That, to me, is the brain. These attacks with marketing weapons outlined in part below will provide the momentum to achieve total victory and sell, sell, sell. Of course, buy, buy, buy is needed as well.

Look at the marketing weapons that can be used to overwhelm the consumer and control their purchasing power. Start with print—the faithful, heavy artillery of marketing. Next, add some stealth, such as emerging technologies—QR codes, SMS, and mobile sites—all linked to the Internet via personalized microsites, which survey and track each hit and open rate, qualified or not. Add e-mails, augmented reality, tablets, apps, interactive protocols, relevance and integration of not just the message, but the entire target.

Can a family-based database be provided to marketers that offers complete intelligence on the needs of the entire family rather than on an individual family members?

Full family intel (FFI) can and will provide the base for secure marketing operations since any message mapping will be complete. Forget about the parents. Can other family members, no matter who they are, influence the influencers? Perhaps using online options for targeted messaging to a family would be more powerful than to an individual.

As in the plan developed by the two Chinese colonels, unrestricted marketing warfare cultivates dissent from within the family (nation) unit. Questions and influence regarding the buying decision cycle, extended or exaggerated needs, and sales materials are taken to a new height. The next thing you know, you have massive consumer spending on a scale never seen before.