Unforgivable: A Lack of Effort
On Monday of this week, a reminder popped up in iCal to email her and set up a coaching call. I reached out to her, but did not hear back. I tried again. Nothing. Finally, I emailed her boss and he replied that they were talking late in the day.
This morning she sent me an email indicating she had resigned. I am furious.
Hey, sales is not for everyone; I get that. It’s hard to succeed. It’s frustrating. The vast majority of people who try to become successful salespeople will fail. I get that, too. What I don’t get is when people fail without trying their hardest. That, to me, is unforgivable and unacceptable.
I, myself, am not immune from this discussion. My first job in sales was for Northwestern Mutual Life Insurance. It was the summer between my junior and senior year in college. I sucked. I procrastinated. I let fear get the best of me. I failed.
There was a veteran salesperson there named Dana. When I finally quit, he calmly and professionally made an imprint on my sales soul. Dana said to me, “Bill, you didn’t even try.” At the time, his admonishment meant nothing to me. Or so I thought. But, here I am 30 years later recalling his words.
In the years since, I have failed on numerous occasions. I have failed financially. I failed in my marriage. And don’t even get me started talking about my golf game. But if I saw Dana today and got him up to speed on my life since 1982, I could look him in the eye and honestly say that while I failed, I did so after trying my absolute hardest.
So, young lady, I hope that your failure at sales becomes a life lesson and a foundation for future success. Go find your passion. Go find out what you are good at, and then work to become great at it. I suggest that you read the book “Strengths Finder 2.0” and take the online test, then consider moving in that direction. But whatever that direction is and whatever you decide to do with your life, promise me one thing: