A Two for One on Print’s Future
This week’s blog will focus on two different, but related, topics. The first is a review of a product release that could have powerful implications for media convergence and print. The second is a look at how groups like APC-NY (Advertising Production Club of New York) and P3 have responded to the need to bring divergent technologies together, offering the real-life laboratory of the business world to influence the decision as to what works and what does not.
Can you quarter fold a tablet, like a copy of the New York Times? They say it is like riding a bike, once you “do it” you will never forget it.
A recent news story from Arizona State University projects the introduction of a foldable tablet:
The story joins other announcements of flexible screen developments by HP, Samsung, e-Reader, Readius and nearly two dozen other similar types of products.
What does this mean? It means much to me. I am concerned that each of the various print, marketing and creative publishers does not have a new technology editor—an editor that would serves as a filter to allow not only DIRECTLY related technology to be announced to the industries mentioned, but also indirect, yet beneficial technology that can be offered to the above-named verticals.
Media convergence 101 is not only the distribution of communications material, but also the dispersion of material that can be used to link, converge, unify or benefit multiple related and unrelated industries.
Think computers, integrated circuits, screen technology and the like. See my point? Where would they be without technological convergence?
The Future of Print is Cooperation
Last week on April 13, 2011, I acted as the moderator for the APC-NY and P3 CHIP event held in New York City. CHIP is an acronym and stands for Creative High-Impact Ideas in Production, and has a strong focus on the Power of Print.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.