Two Wrongs Won’t Make It Right
My background is in advertising agency print production. That means I have a role in the creation of the material, not just buying it. But when it does come to the buying part, I have made mistakes on quote requests and specs. I have asked for things that weren’t possible, or requested they be done in a manner that either didn’t make sense or wasn’t the best way to do it.
There is only one person who can help me fix the issues before a “Leslie” moment happens, and that is my partner at the printer.
Making mistakes on quote requests is a real annoyance and time waster. Since most of my work—if not all—is triple bid, if I catch the mistake I have to revise and resend all three quotes again. Mostly likely, I’m also having to make three phone calls to ensure the first quote gets trashed since I don’t want to waste my Printers’ time either. While I’m redoing this, I’m not doing my other work...and like I said, it’s just annoying.
Now take that annoyance and wasted time to the tenth power and that is what happens when quote requests sent to my salesperson are passed along to estimating without being reviewed. The mistake could be something as simple as requesting 5/5 and not indicating the fifth color is a PMS or a varnish, or something more elaborate like a flat size of a custom pocket folder not fitting the printer’s equipment.
Regardless of how monumental the error, the time to catch it on the printer’s side is when you open my email.
If the initial review is skipped, when estimators get to the quote they are going to kick it back. When quotes are kicked back to my CSR or salesperson, that could easily be two days after I sent them in. So, now we are back to square one...and simply looking at what was requested when it came in could have pre-empted it all.
Deborah Corn is the Intergalactic Ambassador to The Printerverse at PrintMediaCentr.com providing information and resources to the global print and marketing community ... with some fun in the mix! She is a noted a Print Buyerologist, Industry Speaker and Blogger, Cultivator of the Print Production Professionals Group on LinkedIn, and host of PMC's weekly #PrintChat on Twitter Wednesday's at 4 p.m. ET. Corn has more than 25 years of experience working in advertising and marketing, and currently works behind the scenes with printers helping them to form meaningful relationships with customers, and industry suppliers, events and organizations helping them achieve success with their cross media and social media marketing endeavors. Twitter: @PrintMediaCentr