Two Sides sends open letter to Minister Diane Finley in Response to Anti-Paper Environmental Claims Made by the Government of Canada

The letter below was sent to Minister Diane Finley (Public Works and Government Services) requesting that the Government of Canada stop the use of terms such as “saving trees” or “going green” in communications related to switching from paper-based to electronic transactions, due to the misleading nature of these terms, their non-compliance with Canadian marketing guidelines, and their negative impact on millions of people who work in the graphic communications industry throughout North America.