Two Questions for the Crazy Busy

Heard you had a good month. That's awesome. Congratulations. In fact, you used a phrase rarely vocalized when you said things were "crazy busy." You are in the zone. Enjoy it. As stressful as it may be, it's temporary. This too shall pass. In fact, I’ve got two questions for you:

1. How can you keep it going? And …
2. What will you do when it ends?

You see, busy times are profitable times despite the fact that you are going all out, you’ll want to keep it going because as sure as you are having great success now, great nothingness will also happen in equal proportions and when it does, you will be glad that you milked every last drop of opportunity out of the situation. So, you need a plan to keep things going.

Nothing succeeds like success, so why not use what little selling time you have to make a few additional calls. There are probably quotes that need to be followed up on. So, follow-up. There are probably clients who need to know your full slate of capabilities. Call and tell them.

Eventually, however, this wave will hit the beach and everything will die down, possibly just as quickly as it ramped up. When that happens, take a break, celebrate, exhale and then engage your plan for returning to your crazy busy, profitable sales state. Your current success is finite and as such, you need to look past it. After the dust settles, what then?

Not to be Debbie Downer, but the realist in me needs to speak to the realist in you and deliver a message: Keep it real.

Bill Farquharson is the president of Aspire For. Contact Bill: 781-934-7036 or bill@aspirefor.com. He has two books, both available on Amazon: The 25 Best Print Sales Tips Ever!, and Who’s Making Money at Digital/Inkjet Printing…and How? More information can be found on his website, AspireFor.com