Two More Characteristics of Good Market Research
Last week, Marka and the FEI tribe discussed some common characteristics of effective market research programs. This week, she explains two more attributes of good research. Remember, fire = print.
“Good market researchers are able to view the forest and the trees,” Marka began. “They should have the ability to step back from their research and determine:
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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