Turn Voice-Mail Messages into Sales Opportunities
“Nicely done!” Zoot said.
“You must have more tips for leaving effective voice-mail messages,” Demeter prodded.
“You bet,” Zoot said.
Today’s FIRE! Point
For salespeople, the holidays can mean leaving an endless string of voice-mail messages for prospects. Your request for a call back—especially during the holidays—is likely to be ignored. Instead, promise a specific action on your part. For example, conclude your message with, “It sounds like you’re out until after the holidays. I’ll call you again on the afternoon of the third.” This means nothing, however, if you don’t actually follow-up. Keeping the promise you just made is a crucial differentiator.
FIRE! In Action: OnConference Changes Up Its Voicemail Strategy, Grows Sales
The conference-call service company had its sales staff implement a new voice mail sales strategy and subsequently increased the team’s call success rate by 80 percent.
Next week: More tips on leaving a voicemail that will get results.