Turn Voice-Mail Messages into Sales Opportunities for Your Printing Company -T.J. Tedesco

By T.J. Tedesco

“Nicely done!” Zoot said.

“You must have more tips for leaving effective voice-mail messages,” Demeter prodded.

“You bet,” Zoot said.

Today’s FIRE! Point
For salespeople, the holidays can mean leaving an endless string of voice-mail messages for prospects. Your request for a call back—especially during the holidays—is likely to be ignored. Instead, promise a specific action on your part. For example, conclude your message with, “It sounds like you’re out until after the holidays. I’ll call you again on the afternoon of the third.” This means nothing, however, if you don’t actually follow-up. Keeping the promise you just made is a crucial differentiator.

FIRE! In Action: OnConference Changes Up Its Voicemail Strategy, Grows Sales
The conference-call service company had its sales staff implement a new voice mail sales strategy and subsequently increased the team’s call success rate by 80 percent.

Next week: More tips on leaving a voicemail that will get results.

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T.J. Tedesco Author's page T.J. Tedesco is a sales growth, business strategy, marketing and PR consultant operating at the intersection of clear vision, compelling content and effective outreach practices. For nearly two decades, T.J. has been an independent consultant and sales growth team leader. Previously, he sold commercial printing, graphic arts machinery and supplies, and finishing and bindery services. T.J. helps North American companies with content development, Web and print design leadership, nurture marketing programs, sales coaching, sales team alignment and business strategy. Since 1996, T.J. has worked with more than 100 clients on retainer, 80 percent in the graphic arts industry. T.J. is author of "Win Top-of-Mind Positioning," "Playbook for Selling Success in the Graphic Arts Industry," "Fire! How Marketing Got Hot," "Direct Mail Pal" and four more books published by PIA. He can be reached at (301) 404-2244 or tj@tjtedesco.com.