Turn Chance Encounters Into New Business
Zoot scribbled more on the whiteboard:
“Perhaps the most important aspect of turning chance encounters into new business is appropriate follow-up,” Zoot said. “Use those notes you jotted down to create a personalized letter that demonstrates you've listened to your prospect. Someone who keeps promises is someone with whom people love to do business.”
“Now if you’ll excuse me,” Zoot said with a grin, “I’ve got some more torches to sell.”
Next week: Zoot gives Ganymede tips for winning top-of-mind position with prospects and customers.
Today’s FIRE! Point
You can turn today’s chance encounter into tomorrow’s new business...if you’re savvy about it. Creating opportunities tactfully, being prepared, and making sure to follow up will help you make the most of these situations.