Transformation Is No Longer Static
Once you have your goals and objectives in hand, start to fill in the outstanding 75% of your new business plan. The plan will be interactive — not A.I. or VR, but interactive, as in providing the targeted demographic with multiple avenues of response to provide the ACTION stage included within the AIDA acronym. Yes, you can and should use your print-based tools integrated with online digital tools to make your marketing and communications as interactive as possible.
Your selected media needs to be based on the perceived value of the selected media to your demographic (yes media should and does have value). Include any one of the seven pillars of sales promotion and the changing media landscape — see below.
Seven pillars of Sales Promotion include: Advertising, Direct Marketing, Interactive, Sales Promotion, Publicity, Publicity, Personal Selling and Exhibitions
The Changing Media Landscape involves:
- Advertising— Broadcast • Online • Mobile • Print • Out of Home
- Direct Marketing—Direct Mail • Email • Events • POP/POS • Education • Trans Media Digital Marketing—SEO/SEM • Remarketing (retargeting) • Social Media
- Websites/Microsites/Landing Pages • Trans Media
- Public Relations/Media Relations—Analyst Relations • Investor Relations
Help is on the way: Need help to get your year off to a positive start, call me at (917) 597-1891 or email me at firstname.lastname@example.org and help is on the way!
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.