Toshiba's No-Print Day is Awkward and Scandalous, But Don't Let It Divert You from Bigger Trends

Last week?s announcement of Toshiba?s No-Print Day for October 23, with its supporting website and video, was rather scandalous. ?Everybody knows? that using paper is ?bad,? so the idea of proposing such a day had to seem like a real no- brainer. Just a hunt around cyberspace could provide needed data, and off the campaign went. Now we?re stuck with effects of their sloppiness while they're stuck with their own marketing shallowness. I'm sure it seemed like a slam-dunk daring marketing idea at the time.