Top 7 Tools for SMB Marketers
1. Google Analytics: The first logical step after creating a website is to add a set of codes that work to monitor and report on each nook and cranny of your portal. You can learn who came in, what they saw/ read, where they came from and how much time they spent on your site. I would definitely consider myself crippled without this vital information. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral like links within PDF documents. This technology helps you to review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, views of specific pages or downloads of particular files. The reports can be generated for any time period and are easy to understand.
2. BringShare: is a unique tool for data analysis that compiles all online marketing initiatives into a single, easy-to-comprehend dashboard and presents data in a way that makes it simple to identify which efforts provide the best return on investment, which approaches need to be modified and those initiatives that aren't paying off at all. An important metric BringShare provides is the SEO rank of your top three competitors on Google, Yahoo and Bing for the industry-related keywords you choose. It shows how you have performed on the chosen keywords versus your competitors.
3. Marketing Grader: Keeping track of competitors, measuring website performance and monitoring social media status is something that every SMB needs to do because evaluating your marketing efforts gives perspective and guides your activities. Hubspot Marketing Grader improves your marketing efforts by pointing out weak areas and showing where your competitors are doing well. In less than 30 seconds, it analyzes all of your marketing—not just your website—reviewing more than 30 different factors and then calculating an overall marketing grade on a scale of 1-100.