Top 7 Tools for SMB Marketers
1. Google Analytics: The first logical step after creating a website is to add a set of codes that work to monitor and report on each nook and cranny of your portal. You can learn who came in, what they saw/ read, where they came from and how much time they spent on your site. I would definitely consider myself crippled without this vital information. Google Analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral like links within PDF documents. This technology helps you to review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, views of specific pages or downloads of particular files. The reports can be generated for any time period and are easy to understand.