Tips to Market Your Events Online

Events and conferences are one of the best marketing and networking tools for companies operating in the B2B segment because they can help companies find potential new customers and build relationships with existing ones. With online marketing, we can share information more quickly and have deeper conversations with customers. As a result, we get increased awareness and, ultimately, more sales inquiries before, during and after the events.

Here are seven steps to promote your events and transform them into "mega events!"

1.    Create listings on the events page of your website:

Dedicated events pages help you share information about all upcoming events and highlights of the previous ones with your website visitors. Key things to share on this page include event overviews, brief bios of speakers/attendees, and locations and registration details. On the Boeing company website, the page has an added feature that lets you add an event to your calendar with the click of a button and set a reminder.