Tips to Market on a Budget with Google AdWords

One of the most cost-effective and targeted advertising media for small- to medium- sized businesses (SMBs) is Google AdWords. As a result, it has become vital for SMBs to know the benefits and how AdWords works to get the best returns. When you advertise on Google with AdWords, you get in front of the largest potential audience. The Local Media Association noted that $6 billion was spent locally last year on paid search with Google AdWords. CNPA has partnered with LMA to train media services providers to run effective campaigns and share advice with advertisers on the benefits of this platform. Although some SMBs find the channel difficult to use because there is no standard advertising format, this is actually the greatest benefit, as campaigns can be tailored to business models, resources and budgets. Here are seven simple tactics for SMBs to refine their campaigns and get optimum results.