Tips for Shooting Videos with Business People
Keep the background clean
In our interview videos, we kept the focus on the actors. The background was a plain one with just the company's logo. This way it did not ask for too much attention. Potted plants, furniture, paintings, plaques and all sorts of other decorations are great for dressing up your offices but they are distracting in videos.
Use a small microphone
The participants being interviewed are not just intimidated by the camera but they also get nervous around big microphones. That's why, in our sessions, we used a small collar microphone. It put them at ease as they quickly forgot it was there.
Let the emotions show
Don't let subjects speak in a monotone. If your video doesn't feature excitement, cheer, hope and other emotions, your audience will click onto something else before the second sentence. A little guidance on modulating the pitch, emphasizing key words and speaking more clearly made the sentences of our employees more engaging and interesting.
Plan lighting and sound
Standing right below a light source will give participants big shadows under their eyes and if there isn't enough light, a video can look bleak. If you do not have professional lighting for a shoot, it is best to use a room with windows that let in lots of natural light.
In terms of the sound, the volume of the speakers should be high and words should not sound muffled as if people are mumbling. The audience will only listen if they don't have to strain to understand what is being said.
These are just a few of the tips we learned while shooting our videos. Since we have a few more subjects to cover in the coming weeks, we'll certainly apply them in the coming days and may pick up even more to share with you.